Chanel is one of today’s best known and most highly sought-after fashion brands, and has been one practically since it was founded by Coco (Gabrielle) Chanel in 1909. Her big break hit when she opened a small shop in Paris in 1910 where she sold her hats. Chanel was trendsetting before there were trends. Karl Lagerfeld joined in 1983 to revive it to its elite status, which he did with added glamour and sexiness. Today, Chanel stands out in just about every category—couture, ready-to-wear, accessories, jewelry, shoes, and fragrances. What began as a no-nonsense approach to fashion, designed to let women be comfortable while looking dignified, has been translated into classic, tailored style, especially in ready-to-wear. Black caviar leather quilted cc shoulder tote bag from Chanel Vintage.