Interests in gaming consoles skyrocket in Southeast Asia amid Covid-19 lockdowns

04 May 2020 | Đặng Đăng Trường

Apparently Nintendo Switch has been flying off the shelf everywhere globally.

The release of Animal Crossing: New Horizons right around the time of lockdowns in many places created a perfect storm allowing the console's amazing rise in sales. Market analyst NPD Group reported last week that Switch’s sales in March 2020 more than doubled their numbers from same time last year.

But when it comes to Southeast Asia, in which many countries also have been under Covid-19-induced lockdowns, things don’t seem to be that cut-and-dried for Nintendo.

E-commerce aggregator iPrice Group today released their research into what gaming console is currently the top choice for Southeast Asian gamers.

iPrice based the analysis on 1.5 million of searches made on online shopping websites spanning across Malaysia, Singapore, Indonesia, Thailand, Vietnam, Philippines, and Hong Kong.

Results show that while Nintendo Switch is indeed the most popular gaming console, leading the charts in 5 out of the 7 countries, it ultimately fell short against main rival Sony PlayStation 4 in Vietnam and Indonesia.

In Indonesia, the 4th most populous country in the world, interests for The Switch only amount to 61% of interests for the PS4.

Moreover, the 3rd most sought-after console in the Indonesia is surprisingly the 13-years-old PlayStation 3, solidifying Indonesia as the land of the PlayStation.

In Vietnam, the story is similar as interests for the Switch fell behind interests for the PS4. Ranking 3rd behind them is Microsoft Xbox One.

The PlayStation 4 came 2nd behind the Switch in Malaysia, Singapore, Philippines, and Hong Kong. Meanwhile in Thailand, the Xbox One managed to inched ahead of the PS4 to came in 2nd place.

It's also interesting to see the PlayStation Vita, a currently unsupported console of Sony, is now the 4th most in-demand game console in 5 out of the 7 countries, ranking even higher than the Xbox One in Malaysia, Indonesia, and Philippines, proving there's still a lot of life left in the console.

All in all though, Nintendo Switch is still the most beloved gaming console in the region, especially now when all 7 countries are practicing social distancing rules, inspiring many to turn to gaming

From mid-March till mid-April, interests for Nintendo Switch on online shopping platforms in the region shot up by 245%. By comparison, interests for the PS4 only increased by 135%. Xbox One's, PS3's, and PS Vita's interests also increased by 202%, 170%, and 47% respectively.

During that same time, searches for all gaming consoles in the 7 aforementioned countries increased by 115% overall compared to the previous period with Vietnam leading at at an impressive 432%, followed by Singapore at 241% and Thailand at 208%.

Vietnam's huge jump can be explained by the forced close-downs of internet and gaming cafes, previously a very familiar sighting across the country, due to Covid-19. With no other options, many gamers in the country have apparently decided to purchase their own gaming devices to play at home.

Disclaimer: Mario is a property of Nintendo

By iPrice Group

All collaboration proposals or commentaries please contact: dang.truong@ipricegroup.com

About iPrice Group

iPrice Group is a meta-search website operating in seven countries across Southeast Asia namely in; Malaysia Singapore, Indonesia, Thailand, Philippines, Vietnam, and Hong Kong. Currently, iPrice compares and catalogues more than 500 million products and receives close to 20 million monthly visits across the region. iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals

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