The Map of E-commerce in Vietnam

The Map of E-Commerce ranks Vietnam's top 50 e-commerce players based on their average quarterly traffic, mobile application ranking, social media followers and number of staff.

Required to attribute to https://iprice.vn/insights/mapofecommerce/en/ when publish

Any press and partnership inquiries, please contact our team at: insights@ipricegroup.com

Data of Q4 2020 was updated on 09/02/2021

Mapping Vietnam's Leading E-commerce Players

Note:

SimilarWeb's traffic algorithm was updated as of September 2019.
(*) Numbers of Facebook followers of these merchants were totaled from multiple countries, and do not reflect precisely their social media audience in one country.

Methodology

Monthly Visits

Average monthly website visits. Source: SimilarWeb

App Ranking

Average ranking of mobile app ( Source: App Annie )

Social Media Followers

Source: Facebook, Twitter & Instagram

The number of Facebook followers were taken from country-specific pages except for regional players where the number of country-specific followers are not publicly available.

List of Merchants

E-commerce websites that have either more than 100.000 visitors per month or 100.000 Facebook followers are qualified for this list, except for websites in the following categories: e-ticketing, financial services, rental services, delivery services, food & beverage, meta-search, couponing, cashback and e-commerce business that solely provides classified ads/P2P services.

About iPrice Group

iPrice Group is a meta-search website operating in Vietnam and six other countries across Southeast Asia namely in; Malaysia, Singapore, Indonesia, Thailand, Philippines, and Hong Kong. iPrice partners with some of the biggest brands in the region such as Lazada, Shopee, Adayroi, Tiki, Sendo, Nguyễn Kim, Lala, and more. On a regular basis, iPrice Group releases insights on topics pertaining to e-commerce, startups, and others.

iPrice brings Vietnamese shoppers the latest deals for various popular products, such as Fashion (Nike, Adidas, Daniel Wellington, Biti’s and Vascara), Health & Cosmetics (Oriflame and Innisfree), and Electronics (Dell, Samsung and iOne).