Mapping Vietnam's Leading E-commerce Players

SimilarWeb's traffic algorithm was updated as of September 2019.


Monthly Visits

Average monthly website visits. Source: SimilarWeb

App Ranking

Average ranking of mobile app ( Source: App Annie )

Social Media Followers

Source: Facebook, Twitter & Instagram

The number of Facebook followers were taken from country-specific pages except for regional players where the number of country-specific followers are not publicly available.

List of Merchants

E-commerce who received more than 100,000 visitors per-month or 100,000 social media followers are qualified for this list. The following industries were not included in this list:

  1. e-ticketing, financial services, rental services, insurance, delivery service, food & beverage, meta-search, couponing, cashback websites and ecommerce who solely provides classified ads/P2P services.
  2. All e-commerce who initiated their business as a physical store are not included in this list.

About iPrice Group 

iPrice Group is a meta-search website operating in Vietnam and six other countries across Southeast Asia namely in; MalaysiaSingaporeIndonesiaThailandPhilippines, and Hong Kong. iPrice partners with some of the biggest brands in the region such as  LazadaShopeeAdayroiTikiSendoNguyễn KimLala, and more. On a regular basis, iPrice Group releases insights on topics pertaining to e-commerce, startups, and others.

Iprice Group also conducted a research on the behavior of Vietnamese shoppers and found that they are interested in different categories. iPrice has listed down popular top ten products such as Clothes (NikeAdidasDaniel WellingtonBiti’s and Vascara), Health and beauty products (Oriflame and Innisfree), and some electronic brands like DellSamsung and iOne.

The State of eCommerce in SEA 2017

This research is based on data garnered by iPrice from more than 1,000 eCommerce merchants across Southeast Asia (Indonesia, Malaysia, Singapore, Thailand, Philippines, and Vietnam). Explore iPrice's findings on the most important metrics in eCommerce business and learn about the differences and similarities between each market.

Find out more

The Map of E-Commerce in The News

View the Map of E-Commerce in Other Countries

Thank You for Reading This Report

Share the Map of E-Commerce

Please kindly share this report into your social media or embed to your website

Required to attribute to when publish.

View Data in DetailEmbed this Report to Your Website