The Map of E-commerce in Vietnam

The Map of E-Commerce ranks Vietnam's top 50 e-commerce players based on their average quarterly traffic, mobile application ranking, social media followers and number of staff. Data was collected in July 2019.

Mapping Vietnam's Leading E-commerce Players

Methodology

Monthly Visits

Average monthly website visits. Source: SimilarWeb

App Ranking

Average ranking of mobile app ( Source: App Annie )

Social Media Followers

Source: Facebook, Twitter & Instagram

The number of Facebook followers were taken from country-specific pages except for regional players where the number of country-specific followers are not publicly available.

List of Merchants

E-commerce who received more than 100,000 visitors per-month or 100,000 social media followers are qualified for this list. The following industries were not included in this list:

e-ticketing, financial services, rental services, insurance, delivery service, food & beverage, meta-search, couponing, cashback websites and ecommerce who solely provides classified ads/P2P services.
All e-commerce who initiated their business as a physical store are not included in this list.

About iPrice Group

iPrice Group is a meta-search website operating in Vietnam and six other countries across Southeast Asia namely in; Malaysia, Singapore, Indonesia, Thailand, Philippines, and Hong Kong. iPrice partners with some of the biggest brands in the region such as Lazada, Shopee, Adayroi, Tiki, Sendo, Nguyễn Kim, Lala, and more. On a regular basis, iPrice Group releases insights on topics pertaining to e-commerce, startups, and others.

Iprice Group also conducted a research on the behavior of Vietnamese shoppers and found that they are interested in different categories. iPrice has listed down popular top ten products such as Clothes (Nike, Adidas, Daniel Wellington, Biti’s and Vascara), Health and beauty products (Oriflame and Innisfree), and some electronic brands like Dell, Samsung and iOne.

The State of eCommerce in SEA 2017

This research is based on data garnered by iPrice from more than 1,000 eCommerce merchants across Southeast Asia (Indonesia, Malaysia, Singapore, Thailand, Philippines, and Vietnam). Explore iPrice's findings on the most important metrics in eCommerce business and learn about the differences and similarities between each market.

Find out more